The YouTube live stream is a powerful tool to use in your online marketing arsenal. It allows you to interact with your audience in real time and create a more personal experience. It also helps build brand awareness, generate leads and increase sales. In this article, we will look at some tips and tricks for using the YouTube live stream to your advantage.
To get started with the youtube live stream, you’ll need a good quality camera and reliable internet connection. You should also test out your equipment before you start streaming. A smartphone or webcam is a good choice, but for higher quality streaming you’ll need a dedicated video camera and a microphone. You’ll also need a software called an encoder to capture the footage and send it to YouTube.
Once you have all your equipment ready, log in to your YouTube channel and click on the “Create a video or post” button at the top-right corner of the page. Select ‘Go live’ from the drop-down menu and select the date and time you want to stream. You can also choose to enable live chat and monetization if you wish. YouTube will then take a photo with your webcam to be used as the video thumbnail image – you can use this, redo it or upload a custom thumbnail. You’ll also get a short link to your stream that you can share across your other social profiles.
Live streams are a great way to engage your audience, but you can also use them to promote other content on your channel and beyond. For example, Pat Flynn a leading digital marketer is well known for his YouTube live workshops and online courses which he uses to drive traffic to his website and generate leads. Another example is AC Hampton an eCommerce and dropshipping expert who uses YouTube live to host Q & A sessions with his audience.
You can set up a live stream ahead of time so that you can announce it to your viewers in advance and build excitement. This is a great option for high-profile events that you want to create buzz around. It’s also important to promote your live stream before the event takes place so that people can set reminders and mark it in their calendars. It’s also a good idea to include your live stream schedule in your branding assets like your channel art and social media bios.
While YouTube live is a powerful tool for engaging with your audience, you should not overuse it or risk losing viewer interest. To avoid this, limit your live streams to no more than 12 hours. Also, don’t use a lot of graphics or other visuals as they can distract viewers and make it hard for them to follow your conversation. Instead, use your livestream to discuss a topic that interests your audience and keep the discussion focused and engaging. Finally, don’t forget to add a call-to-action at the end of your livestream to encourage viewers to subscribe to your channel and interact with your videos. youtube live stream